With more than twenty years of executive, sales, business development, marketing, and licensing experience in leading consumer entertainment and software companies, Rich was one of the first industry leaders to determine how to digitally distribute traditional entertainment brands. He brings a strong track record in identifying emerging business models and exceeding long-term profit goals.
Rich is CEO of Slingo, Inc., a company that develops and licenses the intellectual property for the Slingo® brand of games. As a digital interactive entertainment company and thought-leader in the casual games industry, Slingo Inc. licenses to partners world-wide for use with: free online game sites, downloadable games, lottery tickets, casino slot machines, casino table games, a television game show, interactive television, mobile phone games, and most digital interactive mediums. Over three billion games of the original Slingo game has been played to date and the Slingo brand has generated over 1 billion in consumer spend.
Prior to joining Slingo,
Rich was the Vice President of Sales and Business Development at PlayFirst overseeing the sales and distribution strategy for PlayFirst games. Prior to PlayFirst, Rich was Vice President of Digital Distribution at Atari, where he built the digital distribution business for Atari and Hasbro games. His responsibilities included the planning and implementing of Atari's direction into the broadband distribution channels, as well as publishing and distributing new games for the casual online gaming channel. Rich helped propel the casual games industry by establishing a new publishing business for the casual games channel and built new revenue streams for Atari and Hasbro brands through games on demand and download sales programs. Prior to Atari, Rich managed a profitable distribution sales team and directed the launch of over 200 software titles for Simon & Schuster/Macmillan. He has also held sales and account management positions with Berkeley Systems, Alpha Software, WordStar International, and W.B. Mason.