Raf is co-founder and CEO of Plumbee, a VC-backed social casino games startup in London.

He is a social games veteran with a background in gambling. Before founding Plumbee, he worked as a strategic consultant for social and mobile game studios. Prior to that, Raf served as global marketing director for leading social game studio EA Playfish. Before Playfish, he headed up the European arm of EA’s successful casual games platform Pogo.com. He also worked for advertising agencies like BBDO, Grey and Publicis and was leading the marketing teams for online gambling operator Unibet in Western Europe (2005-2008).