Vaughan Lewis has worked in the city for 9 years, initially as a portfolio manager with Isis with a global mandate. He joined the award winning European Leisure research team at Morgan Stanley in 2004, and has contributed to the team's continued success, now holding an Executive Director position. He graduated from Durham University with First Class Honours in Economics, and is a CFA Charterholder. The team has been number 1 ranked in both the II and Extelsurveys for the last 5 years, and Vaughan was ranked 5th highest individual Leisure analyst in the recent Extel survey. In this intervew Vaughan gives us a preview of his session “Big Casino's interest in Social Games”.

How is your topic relevant to the gaming industry?

The role of social gaming for big casinos is one of the biggest debates in the industry. Is social gaming just a new customer recruitment channel, or is it a profitable new business in its own right?

What’s the one thing you hope delegates get out of your session? 

The role of social gaming will be critical to the future of real money casinos. Those that ignore the trend risk missing out on future customers, by ignoring current tastes and preferences.

Why is this subject something you are passionate about?

Gambling is the highest growth area in the social gaming industry, and social gambling is the highest growth area in the online gambling industry. Providing the right content to the new generation of players will be critical to future success.

Vaughan will be speaking on November 16^th at the Social Gambling Conference.